Brand Guidelines | Android Developers

Brand Guidelines

We encourage you to use the Android brand with your Android app promotional materials. You can use the icons and other assets on this page provided that you follow the guidelines.

Use of the Android or Google Play brands must be reviewed by the Android Partner Marketing team. Use the Android and Google Play Brand Permissions Inquiry form to submit your marketing for review.

Android

The following are guidelines for the Android brand and related assets.

Android in text

  • Android™ should have a trademark symbol the first time it appears in a creative.
  • Android should always be capitalized and is never plural or possessive.
  • "Android" cannot be used in names of applications or accessory products, including phones, tablets, TVs, speakers, headphones, watches, and other devices. Instead use "for Android".
    • Incorrect: "Android MediaPlayer"
    • Correct: "MediaPlayer for Android"

    If used with your logo, "for Android" should be no larger than 90% of your logo’s size. First instance of this use should be followed by a TM symbol, "for Android™".

  • "Android TV", "Android Wear" and "Android Auto" may only be used to identify or market products or services with prior approval. Use "for Android" or "with Android" for all other Android-based products
    • Incorrect: "Android TV Streaming Stick", "Streaming Stick with Android TV"
    • Correct: "Streaming Stick with Android"

    If used with your logo, "for Android" or "with Android" should be no larger than 90% of your logo’s size. First instance of this use should be followed by a TM symbol, "for Android™".

  • Android may be used as a descriptor, as long as it is followed by a proper generic term. (Think of "Android" as a term used in place of "the Android platform.")
    • Incorrect: "Android MediaPlayer" or "Android XYZ app"
    • Correct: "Android features" or "Android applications"

Any use of the Android name needs to include this attribution in your communication:

Android is a trademark of Google Inc.

Android robot

The Android robot can be used, reproduced, and modified freely in marketing communications. The color value for print is PMS 376C and the online hex color is #A4C639.

When using the Android Robot or any modification of it, proper attribution is required under the terms of the Creative Commons Attribution 3.0 license:

The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License.

You may not file trademark applications incorporating the Android robot logo or derivatives thereof within your company logo or business name. We want to ensure that the Android robot remains available for all to use.

Android logo

The Android logo may not be used.

The custom typeface may not be used.

The following are guidelines for the Google Play brand.

Google Play™ Badges

Use the "Get it on Google Play" and "Android App on Google Play" badges on your website and promotional materials to point to your products on Google Play. These badges are both available in over 40 languages. Additional Google Play badge formats and badges for music, books, magazines, movies, and TV shows are also available. Use the Android and Google Play Brand Permissions Inquiry form to request those badges.

Google Play badge guidelines:

  • Don't modify the color, proportions, spacing, or any other aspect of the badge.
  • When used alongside logos for other application marketplaces, the Google Play badge should be of equal or greater size.
  • When used online, the badge should link to either:
    • A list of products published by you, for example:
      http://play.google.com/store/search?q=publisherName
    • A specific app product details page within Google Play, for example:
      http://play.google.com/store/apps/details?id=packageName
  • You do not need to include a legal attribution if you are only using a Google Play badge. However, keep in mind that:
    • If you make any mention of Google Play or Android outside of the badge a legal attribution must be included.
    • If you are including another app store’s legal attribution then include this legal attribution:
      • Google Play is a trademark of Google Inc.
    • Use of the Google Play badge does not need to be reviewed or approved by the Google Play brand team unless the marketing campaign will have over 1 million impressions.

    To quickly create a badge that links to your apps on Google Play, use the Google Play badge generator (badges available in over 40 languages).

    For details on all the ways that you can link to your product details page in Google Play, see Linking to your products.

    Google Play in Text

    Any use of Google Play in text must be reviewed and approved by the Google Play brand team. Submit your marketing via the Android and Google Play Partner Brand Inquiry Form.

    Always include a ™ symbol on the first or most prominent instance of Google Play™ in text.

    When mentioning that a product is available on Google Play always say “on Google Play”

    • Incorrect: Our app is now available from Google Play.
    • Correct: Our app is now available on Google Play.

    Only refer to Google Play as the Google Play™ store app in instructional text meant to inform a customer about how to find or download your product on Google Play.

    • Incorrect: Download our games using the Google Play™ store app.
    • Correct: This is how you download our app using the Google Play™ store app.

    Any use of the Google Play name in your marketing or communications needs to be accompanied by this legal attribution:

    Google Play is a trademark of Google Inc.

    Marketing Reviews and Brand Inquiries

    Use the Android and Google Play Brand Permissions Inquiry form to submit any marketing reviews or brand inquires. Typical response time is at least one week.